Do we have enough skills to capture and share knowledge? Knowledge Management Workshop and Capacity Development for the Heirloom Rice Project Azalea Residences, Baguio City, Philippines, 9-11 September 2014
Projects to be successful need a well crafted KM plan. The CURE - Heirloom Rice Project, together with the Department of Agriculture - Cordillera Administrative Region (DA-CAR) and Philippine Rice Research Institute (PhilRice), conducted the Knowledge Management and Capacity Development Workshop last September 9-11 at the Azalea Residences in Baguio City. View photo album>>
OBJECTIVESAt the end of the workshop, the participants were able to: - Understand the role of knowledge management and communication in Heirloom Rice Project development branding, and marketing
- Acquire knowledge and skills on production of communication collateral
- Develop one communication collateral during the workshop
- Develop a one-year KM plan (2014-2015) for Heirloom Rice in support of the Biological and socioeconomic components
Thirty four research and LGU staff, composed of 22 female and 12 male, from the provincial and municipal agricultural offices in four provinces (Benguet, Ifugao, Kalinga, and Mountain Province), PhilRice, DA-CAR, and IRRI participated in the workshop.
View complete list of participants: PROGRAMTopics covered were: The role of KM for the HR project; overview of HR project and how KM can be synched with the biological and socioeconomic components; methods, tools, and collaterals of communication; elements of design, branding and easy recall; photo and video documentation; idea to production of catalogue; and capturing information and process documentation. View program>>
Dr. Digna Manzanilla, CURE coordinator and co-project leader of the Heirloom Rice Project
Dr. Lorna Calumpang, CURE communication specialist, together with the participants
Topic | Key Person | Download Link | Background: Review about Heirloom Rice Project and the Role of KM/Communications
| Dr. Lorna Calumpang | Presentation Download>> | Communicating Heirloom: Rice Insights and Inspiration
This module talks about Why Communication is a "must" companion of Heirloom Rice. Concepts such as knowledge, attitudes, skills, barriers, and communication outcomes (future insights) is discussed in this session
| Dr. Tony Lambino (via recorded message) | Video message from Tony Lambino, Head of Communication, IRRI.
Watch the video>>
| The Heirloom Project: Overview and How KM can be synched with the Biological and socioeconomic component
In this session, Dr. Digna Manzanilla shared with participants the respective workplans of the Biological and Socioeconomic components. She also discussed the deliverables of the project which KM/Communications can support. This module serves as a basic reference for participants when they start preparing for their KM workplan.
| Dr. Digna Manzanilla | Presentation Download>> | KM and Communication for Heirloom Rice: Methods, Tools, and Collaterals
This module discusses KM and Communication Methods, Tools, and Collaterals that are useful for capturing and documenting relevant information about Heirloom Rice Varieties
| Dr. Lorna Calumpang | Presentation Download>>
Additional reference:
Straight to the Point: Evaluation of IEC Materials (by Pathfinder International) Download>> | Planning workshop (by group)
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 Group sessions on KM planning
Day 2 (September 10) Topic | Key Person | Download Link | Elements of Design, Branding and Easy Recall: One one-look communication collaterals
| Mr. Grant "Gatty" Leceta | Folder View>> | Skills Development: Tips on Photo and Video Documentation
| Ms. Jessieca "Jec" Narciso | Rice Photos View>>
Rice Videos View>>
Story of Thema Watch>>
Coca Cola OFW Ad Watch>>
12:51 Music video Watch>>
| Exercise: Photo capture
| | | Best Practices: Tips, from Idea to Production of Catalogue
| Ms. Bianca Ferrer | Presentation Download>> | Capturing Information from Community People: Process Documentation (PD) using IFAD data capture on Upscaling of Success Stories/Best Practices
| Dr. Lorna Calumpang | Pre-testing Communication Materials (by Jacqueline Devine, WSP) Download>>
Communication Pretesting, Needs Assessment (by The Johns Hopkins University and Jane Bertrand) Download>>
| Exercise: Creating agreed outlines/templates across provinces in information capture
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Skills development exercise: Photo capture
Day 3 (September 11)A. Presentation of KM PlansInstitution/Group | Key Person/Presenter | Download Link | PhilRice
| Hanah Biag-Manalo | Group presentation View>> | | Kalinga | Mars Paroy, Jr. | Group presentation View>> | | Benguet | Christine Grace Sidchogan | Group presentation View>> | | Ifugao | Jennelyn Abluyan
Avelino Lunag, Jr. | Group presentation View>> | | Mt. Province | Jovita Camso | Group presentation View>> | | DA-CAR | Maria Isabel Zabala | Group presentation View>> |
Let's vote! Heirloom Rice tagline B. Review: Brochures & LeafletsWorkshop: Creating Communication Collateral – participants can choose a flyer and a poster.
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